Sven van de Kamp

The legal-business gap: costs & solutions

Sven van de Kamp · March 2025 · 7 min read

Legal and business teams are working toward largely the same goal, but speak entirely different languages. That misalignment isn't just annoying: companies lose an average of 9.2% of annual revenue to it.

The meeting room fell silent. The legal counsel had finished speaking, and the product team exchanged tired glances. They had understood the individual words, but somehow the overall message remained elusive. Was this a "yes" or a "no"? Or something in between?

"So… can we launch next month or not?" the product director finally asked.

The legal counsel sighed. "As I explained, there are potential Article 27 implications that could trigger reporting requirements under the new regulatory framework, necessitating a pre-emptive compliance assessment to mitigate downstream liability exposure."

Silence. Another exchange of glances.

Alright, maybe the sigh is a bit dramatic. But I'm sure plenty of us have been in meetings like this. Whether you're legal counsel feeling unheard or on the business side, struggling for a clear answer, this situation is all too familiar. Even though both teams are working towards (largely) the same goal, they speak entirely different languages.

And this misalignment isn't just annoying, it's costly.

Many executives see legal as a constraint, not a strategic asset. Managers often marginalise the role of in-house legal teams, seeing them primarily as cost centers or compliance enforcers rather than contributors to the corporate strategy. The disconnect is fundamental: business leaders focus on actions and outcomes, legal tends to prioritise risk mitigation and regulatory precision.

This slows decisions, frustrates teams and leaves millions in lost revenue on the table.

The dream vs. the reality

In an ideal world, legal and business teams would operate like a well-oiled machine. Lawyers would distil complex regulations into clear, actionable advice. Business teams would outline their objectives in ways that make legal risks immediately apparent. Everyone would speak a common language.

But reality rarely looks like that. Instead, legal departments issue warnings filled with caveats that leave business teams unsure how to proceed. Business teams, frustrated by what they perceive as roadblocks, either push ahead without fully grasping the risks or abandon promising initiatives altogether. Over time, both sides dig in deeper: lawyers get labelled 'deal killers,' while business teams get accused of being reckless.

And the cost of these misunderstandings is steep. Research by World Commerce & Contracting found that "companies lose an average of 9.2% of annual revenue due to inefficiencies in contracting" with unclear legal communication possibly playing a significant role. That's millions, or even billions, in lost opportunities, simply because two key business functions struggle to get on the same page.

Two different worlds

Going from an outside counsel role to positions as an in-house lawyer, it took me a while to fully grasp just how differently legal and business teams approach communication. As outside counsel you are often only involved in the most difficult and challenging legal matters and, you often work with in-house counsel. Going in-house is different for that exact reason and it took me a while to adapt. The key takeaway is that neither side truly understands the other, yet both believe they're being perfectly clear.

How so? Lawyers are trained to think in terms of precision and nuance. A single word can change the entire meaning of a contract, so they communicate with qualifiers and disclaimers to avoid ambiguity. In their world, ambiguity is a liability, hedging is a necessity.

Business professionals, on the other hand, operate in a world of action and outcomes. They make decisions with incomplete information all the time. Directness is valued, even if it means oversimplifying things a little. Ambiguity is part of the job.

This creates a natural conflict. What legal sees as "necessary detail," business perceives as "hedging." What business sees as "getting to the point," legal interprets as "missing critical nuances." And when these perspectives clash, the results can be costly.

The cost of miscommunication

These differences don't just cause minor frustrations at the office coffee corner and during meetings; they have measurable business consequences. It creates real business costs:

  • Slow decision-making. A survey published by Lexion in 2024 found that while most in-house legal teams believe they review contracts within a week, "59% of sales professionals felt it takes significantly longer", and over "a quarter believed legal takes more than 10 days" to turn around even routine contracts. This perception gap means business teams experience legal as a bottleneck, leading them to either delay involving legal or push ahead without full legal input, both of which increase risk exposure.
  • Missed opportunities. The research mentioned earlier by World Commerce & Contracting found that companies lose an average of "9.2% of their annual revenue" due to inefficiencies in contracting, with delays, unclear negotiations, and poor collaboration between departments being among the culprits. For larger organizations, this number can climb as high as "15%". When legal guidance is slow, unclear, or wrapped in unnecessary complexity, deals stall, opportunities are lost, and revenue leaks away.
  • Employee frustration. "24% of sales professionals believe legal contract reviews aren't even necessary for simple deals", signalling frustration with what they see as unnecessary red tape. And this isn't just about sales: across organizations, unclear cross-team communication can cause disengagement and reduce productivity. When legal guidance is vague, business professionals either waste time deciphering it or bypass legal altogether, increasing risk exposure.
  • Wasted time. Miscommunication leads to endless clarifications, follow-up emails, and unnecessary rework.
  • Cultural division. When both sides feel misunderstood, frustration turns into an "us vs. them" mentality.

Bridging the gap

Legal-business misalignment isn't just frustrating, it's a real, measurable risk that can slow decision-making, eat into revenue, and frustrate employees on both sides. But here's the good news: some organisations are taking steps to fix it.

1. The "Business Translator"

Imagine a global tech company deciding to tackle this head-on. They introduce a new role within their legal team, someone with both legal expertise and business acumen. Their mission? To act as a bridge, translating legal jargon into clear, actionable guidance. Instead of handing over dense legal memos, they sit in on meetings, clarify regulations in real time, and make compliance feel like a natural part of the business process. The result? Legal advice doesn't just sit in an email thread, it gets used.

2. The "So What?" Rule

A financial services firm, tired of legal guidance getting lost in translation, could implement a simple but powerful rule: every legal recommendation must come with a "So What?" section answering three key questions:

  • What specific business activities does this impact?
  • What actions need to be taken?
  • What happens if we don't comply?

It's a small shift, but the impact is huge. Suddenly, business teams aren't just receiving legal advice, they're understanding it, applying it, and making better decisions as a result.

3. Format Overhaul

A retail company takes a hard look at how legal information is presented. They realise long-winded memos aren't cutting it, so they completely redesign their legal documentation. The new approach? One-page summaries structured like business reports, featuring:

  • A risk assessment (using a simple traffic light system)
  • Clear separation between required actions and recommendations
  • Timeline implications
  • Next steps and ownership

With this format, legal advice stops feeling like a roadblock and starts feeling like a roadmap.

4. Embedded Legal Partners

Instead of waiting for legal to step in at the last minute, some companies embed legal professionals directly within their business teams. This means lawyers aren't just the ones saying "no" when it's too late to change course, they're involved in strategy meetings, helping shape decisions from the start. It turns legal from a reactive function into a proactive partner.

Now, I know some legal professionals might have concerns about these approaches, maybe even all of them. But the goal isn't perfection; it's progress. A little creativity in how legal and business teams communicate can go a long way, and even small changes can start to shift the needle in the right direction.

Practical thoughts

The approaches we just explored are big-picture shifts, changes in structure, roles, and mindset that can reshape how legal and business teams collaborate. But not every solution requires an overhaul. Sometimes, small, practical tweaks can make just as big of a difference. Here are a few simple, actionable steps to start improving legal-business communication right now.

  1. Implement a "Plain Language" Policy: Require all legal guidance to be written in clear, jargon-free language that a non-lawyer can understand. This doesn't mean oversimplifying complex issues, but rather expressing them in accessible terms.
    • Pro tip: AI can be a powerful tool for this. It has a knack for transforming dense legal language into something clearer and more digestible, without losing the key details. Of course, always review the output, but it's a great way to make sure your legal voice is heard.
  2. Improve timing: engage your legal team sooner rather than later and take them through the process. Manage their expectations, so that they may manage yours.
  3. Establish Regular Touchpoints: Schedule regular cross-functional meetings focused specifically on improving communication and addressing misunderstandings before they escalate.
  4. Invest in Relationship Building: Create opportunities for legal and business professionals to interact in non-crisis situations. Shared experiences build mutual understanding that facilitates better communication.

Finding a common language

Let's go back to our opening scenario, this time with better communication:

The General Counsel looked at the product team and said, "I get it, you want to launch next month. Here's where we stand: We have three options. First, we can proceed with a limited release that avoids regulatory reporting. Second, we can do a full launch if we complete a compliance assessment in the next two weeks. Third, we can push the launch by 30 days to conduct a full risk analysis. Each option has pros and cons, let me walk you through them."

The product team nodded. They had what they needed. No frustration, no confusion, just a productive discussion.

Because when legal and business teams find a common language, everything moves faster. Decisions are made with clarity. Risks are managed effectively. And instead of working against each other, both sides start working towards the same goal.

At the end of the day, legal and business aren't opposing forces, they are on the same team. The challenge is making sure they speak the same language. Companies that get it right, don't just avoid friction; they unlock faster decision-making, better risk management, and a stronger competitive edge.

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